US fashion brand GUESS has unveiled its spring 2017 underwear campaign, featuring DNCE frontman Joe Jonas and model Charlotte McKinney.

Paul Marciano, Chief Creative Officer & Executive Chairman of the board commented 'I am very excited to have Joe Jonas on board as the newest face of GUESS. Joe is a cool and charismatic young man who embodies all of the characteristics of GUESS's DNA – sexy, young and adventurous. This is the first time in GUESS's history that the brand has commissioned a male star to be in our underwear advertising campaign, and I am looking forward to watching our new GUESS Man shine in the spotlight'. The collection launches February 2017.